Lesson 3: Mind Your Own Business
Quotes from Rich Dad, Poor Dad Chapter 4
Chapter starts off with a retelling of a story about Ray Kroc, the founder of McDonald’s, who was giving a talk to MBA students. Ray Kroc asked the students “What business do you think I’m in?”
The students replied that he was in the hamburger business. “I’m not in the hamburger business. My business is real estate.” Ray Kroc declared.
The primary business focus was to sell hamburger franchises, but what Ray never lost sight of was the location of each franchise. The real estate and its location was the most significant factor in the success of each franchise. McDonald’s today (1997) is the largest single owner of real estate in the world, owning more than the Catholic Church.
*Fast food and church being the places that we regularly supply our money to. How’s that working for you and me?*
Kiyosaki says, “Most people work for everyone else but themselves. They work first for the owners of the company, then for the government through taxes, and finally for the bank that owns their mortgage.”
“There is a big difference between your profession and your business. Often I ask people, “What is your business?” and they will say, “Oh I’m a banker.” Then I ask them if they own the bank? And they usually respond. “No, I work there.” In that instance, they have confused their profession with their business.
“The mistake in becoming what you study is that too many people forget to mind their own business. They spend their lives minding someone else’s business and making that person rich. To become financially secure, one must mind their own business. Your business revolves around your asset column, as opposed to your income column. The no.1 rule is to know the difference between an asset and a liability, and to buy assets. The rich focus on the asset column, while everyone focuses on their income statements.”
“Start minding your own business. Keep your daytime job, but start buying real assets, not liabilities or personal effects that have no real value once you get them home.”
For adults, keep your expenses low, reduce your liabilities and diligently build a base of solid assets. For young people who have not yet left home, it is important for parents to teach them the difference between an asset and a liability. Get them to start building a solid asset column before they leave home, get married, buy a house, have kids and get stuck in a risky financial position, clinging to a job and buying everything on credit.”
“So what kind of assets am I suggesting that you or your children acquire? In my world, real assets fall into several different categories:
- Businesses that do not require my presence. I own them, but they are managed or run by other people. If I have to work there, it’s not a business, it becomes my job.
- Stocks
- Bonds
- Mutual funds
- Income generating real estate
- Notes (IOUs)
- Royalties from intellectual property such as music, scripts, patents
- And anything else that has value, produces income, or appreciates and has a ready market.
“As a young boy, my educated dad encouraged me to find a safe job. My rich dad, on the other hand, encouraged me to begin acquiring assets that I Loved. “If you don’t love it, you won’t take care of it.”
Kiyosaki says he collects real estate because he loves buildings and land. He also loves stocks of small companies, especially start-ups.
“Many people are afraid of small cap companies and call them risky, and they are. But risk is always diminished if you love what the investment is, understand it and know the game. With small companies, my investment strategy is to be out of the stock in a year. With real estate the investment strategy is to generally hold real estate less than seven years.”
“When I say mind your own business, I mean to build and keep your asset column strong. Once a dollar goes into it, never let it come out. Once a dollar goes into your asset column, it becomes your employee. The best thing about money is that it works 24 hours a day and can work for generations.
“A true luxury is a reward for investing in and developing a real asset. For example, when my wife and I had extra money coming from our apartment houses, she went out and bought her Mercedes. It did not take any extra work or risk on her part because the apartment house bought the car. She did, however, have to wait for it for four years while the real estate investment portfolio grew and finally began throwing off enough extra cash flow to pay for the car. The car now means a lot more to her than simply another pretty car; it means she used her financial intelligence to afford it.”